Generate More Revenue With ... Workshops (Part 2 of 4)

Posted on 10/6/16 12:54 PM by Kristen Goecke

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Do you have skilled and passionate employees? Are some of your customers always looking to improve and better themselves? How about prospective customers who have expressed interest but don’t have the time or aren’t ready to make a commitment to a full session? Sometimes it’s easier to commit to a 1-3 session  or a weekend workshop than it is to a full 10 week course.

Take full advantage of your staff’s expertise by offering weekend and evening seminars or development workshops. Just choose a theme which will interest as many people as possible, set a price for the seminar and launch it!

Beginner Workshopsballet_class.jpg

Many children today are introduced to a variety of sports before they learn to read but finding the right one that will ignite that spark and create a lifelong love of sport can be tricky. Take it from me, there is nothing worse than signing up a kid for a 10 session activity only to discover after the first 3, it isn’t their thing. Do you force them to go since you’ve already paid? Or write it off as a loss? It seems like most sessions start around the same time so  it’s often too late to find a different activity that he or she may or may not like better.

Enter the beginner workshop!

A beginner workshop is a great way introduce a kid to your sport. One to three sessions is perfect for parents searching for an activity. It’s low commitment, plus you can take that time to assess skill level.


soccer_worksho.pngSkill Development Workshops

Would you like to target a more advanced clientele for your improvement workshops? Or maybe a beginner seminar to attract new clients and get their feet wet. If you are offering more advanced skill development workshops, make sure you require that participants master basic skills to participate. By doing this, you will be able to really concentrate on improving the targeted techniques.


Talk About Topics Related to Your Sport

The same questions keep being asked regarding the practice of your sport: preventing injuries, diet, hydration, physical and mental preparation, etc. Organise paid sessions where these important subjects are discussed and invite parents to join you for these seminars. Do you know any experts in some of these fields? Ask them to take part in your seminars to add credibility.

Get the Word Out & Advertise Your Workshops

Make sure to send your current and past customers an email to let them know you’re now offering workshops. Don’t forget to advertise your seminars on your website and on social media. Consider trying a direct mail campaign and if you have any partners, ask them to get the word out as well.

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