5 Tips for a Killer First Time Customer Experience

Posted on Feb 10, 2017 2:37:14 PM by Megan Guerin

You had me at HELLO!

Have you ever heard the expression “first impressions are everything”? The reality is, good first impressions can create meaningful lasting impressions (that was all me by the way). So how can we make sure you wow your clients from day 1 so they become lifelong members and refer you to their friends? Well, their experience starts before they ever even step foot in your club.

5 tips to create a lasting impression:

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Want to generate more revenue? Idea #4 Organize a competiton

Posted on Jan 20, 2017 2:43:36 PM by Elizabeth Simoneau

Organizing a competition, regardless of size, is an interesting way to increase both your income and your reputation within your industry. By organizing a competition, you maximize the use of your space and equipment and you attract outside participants who have never visited your facilities. Indeed, it takes some dedication, but it can also be a fun challenge!

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Want to generate more revenue? Idea #2 offer workshops!

Posted on Oct 6, 2016 12:54:28 PM by Kristen Goecke

Do you have skilled and passionate employees? Are some of your customers always looking to improve and better themselves? How about prospective customers who have expressed interest but don’t have the time or aren’t ready to make a commitment to a full session? Sometimes it’s easier to commit to a 1-3 session  or a weekend workshop than it is to a full 10 week course.

Take full advantage of your staff’s expertise by offering weekend and evening seminars or development workshops. Just choose a theme which will interest as many people as possible, set a price for the seminar and launch it!

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Want to generate more revenue? Idea #1 offer kids birthday parties.

Posted on Sep 28, 2016 11:44:48 AM by Kristen Goecke

Here at Amilia, we’ve been working with activity based organizations for a long time now and while we serve a diverse group of organizations, the one thing they have in common is their desire to generate more revenue and grow their business. We’ve seen a lot of great ideas and one of the best and more lucrative is offering kids birthday parties.

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The importance of measuring KPIs

Posted on Dec 2, 2015 5:06:15 PM by Ashley Wood

Key Performance Indicators (KPIs) are the most effective way to determine if your business is on the right track, and, if not, where the problems lie. This allows you to fix the problems quickly and efficiently. 

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Hiring the right staff

Posted on Oct 27, 2015 11:22:41 AM by Ashley Wood and Dan Berzansky

So you're looking for new staff. Whether you're getting ready for your busy period or looking to hire year round staff, you want the right people for the job. Hiring and training is time consuming and expensive so you want the right people from the start. 

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8 retention tips from SwimKids USA

Posted on Oct 21, 2015 4:37:39 PM by Shaunna Risinger

Your best bet for growing your client base is to ensure you keep the ones you have. This means maintaining the same level of support, customer service and quality of service you offer when acquiring new clients.

Investing in your relationship with your current clients produces results that will grow year after year. With the average business losing 20% of its customers annually, investing in retention is something you can't afford to skip.

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5 Effective Pricing Tactics for Swimming Clubs and Schools

Posted on Sep 15, 2015 4:37:10 PM by Ashley Wood

Pricing your classes or sessions appropriately can be tricky. The goal is to convey value to your potential clients so they are willing to pay the price you've set. On the other end, you want to set prices that are attractive to clients so that there's little or no hesitation to purchase. 

Here are 5 pricing tactics to increase enrollment:

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Online Payment Options Make Fundraising Easier for Swim Schools

Posted on Nov 18, 2014 11:39:00 AM by Ashley Wood

One of the easiest ways to simplify fundraising for your school  is to update the traditional donation procedure. If your group has enough loyal followers, you can simply ask them for money and they'll donate. For many swim clubs, however, the pool of eager donors is too small to do that. This requires motivating those who are already purchasing something from your school to donate, and doing so during a registration is one of the best ways to do that. This is because convenience gives otherwise-uninterested people reasons to give your school money.

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Water Safety Education for Your Students

Posted on Oct 28, 2014 11:21:00 AM by Tracie Lowe


Jumping In with Christina and Tracie!

This week’s splash: Water Watcher Tags


As swim instructors, managers, and owners, sometimes we get caught up in the focus of water safety as only in the water. However, it is important to remember that water safety can go much further than just the pool. There are many tools and facets that can be utilized in presenting water safety information to different audiences. The key in being successful in sharing your information is to know who your audience is.

Water Safety education does not begin nor end with the student, it is inclusive of the whole family. Through instilling the values and importance in the children, the children can help educate the parents and other family members. The Safer 3 is a foundation dedicated to a multi-layer approach to drowning prevention. The multi-layer approach includes, safer water, safer kids, and safer response, Click here to learn more “Of all preschoolers who drown, 70% are in the care of one or both parents at the time of the drowning and 75% are missing from sight for five minutes or less” –National Center for Injury and Prevention Control. This video serves as an additional tool for parents and the importance of a water watcher.  Advocating Water Safety Video

Water Watcher Tags are one of our favorite tools to use in educating children and adults about the power of supervision around water. Even though children are learning to swim they still need the watchful eye of a responsible adult anytime that are in or around a body of water. The water watcher tag is to be worn by a responsible adult while there are children in a body of water. This “water watcher” accepts the responsibilities for guarding the pool to protect children from drowning. They will not leave the pool area without a replacement at any time.

Now, how do we get the children involved? Simple, we have created a water watcher tag that children can color to take home and educate their family members. Through this the children are now giving their family the tools to reduce water incidents. For example, when a dentist visits the children at school, they express the importance of brushing and flossing; then what happens? The children come home and become the teacher. Through the children expressing their passion for what they just learned, the parents have become the student and are eager to learn.

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While all water incidents are not 100% preventable, our swim schools can continue to reduce the risk of water incidents through swimming lessons and educational tools outside the pool to students and all family members. 


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