Creating a Loop of High Engagement in Parks and Recreation

Posted on 3/12/18 9:00 AM by Matt Fish

Even though the majority of residents consider the services offered by their local Parks and Recreation agency to be a valuable community asset, many are mired in a downward spiral of engagement. We previously outlined specific issues that have led to diminishing participation numbers in the Parks and Rec space; however, recognizing the problem is only half the battle – eventually, you must start coming up with solutions.

Discover how to create a loop of high engagement in Parks and Rec: Read more

Why Parks and Recreation Engagement is in a Downward Spiral

Posted on 3/6/18 12:00 PM by Matt Fish

It’s no secret that Parks and Recreation is a much-loved aspect of any city, especially in North America. In fact, an exclusive research study conducted by Nielsen on behalf of Paysafe and Amilia found that 62% of all respondents in both Canada and the United States believe green and open leisure spaces "are essential in their choice of city."

However, the question must be asked: why isn't that enthusiasm translating into higher turnout rates for activities or services? Better still, why doesn't the high praise help generate increased revenue? The answer is that many Parks and Rec organizations are struggling to consistently engage residents of their municipality.

Discover the main factors that have influenced why Parks and Recreation is in a downward spiral of engagement:

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How Digital Citizen Cards Can Improve Life in Your City

Posted on 2/20/18 9:37 AM by Kim Fortin & Matt Fish

When it comes to any kind of physical card, many people’s wallets are filled to the brim with them: bank cards, membership cards, ID cards, you name it. Municipalities are no exception, typically asking you to present a physical card during the transaction process when you use one of their services.

This method of doing business is quite limited and often causes a lot of frustration in our digital age of dematerialization. Does it have to be this way? Not with the use of digital citizen cards. Ease of access, pain-free usage by different members of the same family and, above all else, less of an administrative burden on those who work for your city – this technology is a perfect fit for the smartphone generation.

Here are four reasons why your administration should consider introducing digital citizen cards:

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From Digital Space to Green Space: Increasing Resident Engagement with Technology

Posted on 12/14/17 9:55 AM by Renaud Beaulieu-Labbé et Kim Fortin

Residents line up early in the morning to register their children for swimming lessons. After waiting for an extended period of time in line, a mother is dismayed to find out that the class is full. John goes to the library to borrow a book but, once at the check-out counter, he realizes he has forgotten his library card, making it impossible for him to rent the book he's had his eye on. You rush to your child's karate class only to discover that the gym is being used by another group, resulting in a cancelled session and major disappointment.

These are just a few situations that create frustration for residents when dealiing with city services. However, the expereince doesn't have to be a negative one. Discover what citizens think about Smart Management of Parks and Recreation (P&R) services.

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