How do people find your business? The first place I look for activities and classes for my family is a Google search and 9 times out of 10 the results are disappointing. Why is this? Most small activity based businesses still have not been able use SEO (Search Engine Optimization) to their advantage.
A quick internet search on SEO brings up an unbelievable amount of information and companies selling their SEO skills for a fairly hefty price. The good news is, you don’t necessarily need to spend a bunch of money and resources to give yourself a competitive edge and get your business on the first page of search results in your area.
This is why Local SEO is so important for your business.