Facebook metrics explained

Posted on Aug 7, 2017 11:03:00 AM by Elizabeth Simoneau

Congratulations, your first campaign is up and running! Suddenly, numbers start appearing on your dashboard - a lot of numbers. Good news, it means your ad is actually being seen by people…but now, how do you know if it is performing effectively? No doubt, you are spending a lot of time and money on these ads, so it has to be worth it. In this blog I will explain how to create your own Facebook reporting tool and which important metrics you should add to it.

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