3 Reasons Why Your Camp Should Continue to Ban Mobile Devices

Posted on Mar 26, 2016 3:28:23 PM by Marisa Samek

Many sleep-away camps pride themselves in offering an “unplugged” experience to their campers. The benefits of spending just one week to an entire summer without technology’s constant chatter seems obvious but, no matter how many times camps reiterate the “no mobile devices” rule, kids still arrive at drop-off with phones, tablets, and laptops tucked away in their duffle bags.

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What's on Every Parent's Mind During Your Camp's Open House

Posted on Mar 14, 2016 5:20:24 PM by Marisa Samek

What is the single, most important thing parents want to know when they come to an open house at your camp? 

Trust me, it’s not the fancy water slide you've purchased, the counsellor who's a national swimming champion who you’ve hired, or the elaborate Inside Out theme day you’ve organized. The one thing parents care about above and beyond anything else is...safety. Every single parent is sizing up your staff, your schedule, and your resources, with one thing in mind: Can these people take care of my kids?

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23 Things Parents Need to Know Before Camp Starts

Posted on Mar 7, 2016 12:52:10 PM by Marisa Samek

You did it. The registration blitz for the first month is over. The kids are signed up, bunks are being assigned, and you’re on the very last round of hiring. While the process seems clear on your end, parents who have just registered their children for camp are brimming with questions: What time do I need to drop my child off again? Do I need to sign another waiver form for that rock-climbing outing during week 2? Will my son or daughter be allowed to have their phone with them?

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Parents' Top 5 Concerns You're Not Addressing in Your Camp's Newsletter

Posted on Feb 25, 2016 1:14:23 PM by Marisa Samek

Camper-parent communication. Now there's a hot topic. Each camp has its own policies when it comes to camper-parent communication: some camps oblige their campers to write home and encourage parents to keep in touch while others mandate just the opposite. But what about camp-to-parent? There's a topic with a lot less interest but, for the sake of your camp's success, a lot more importance. 

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The importance of measuring KPIs

Posted on Dec 2, 2015 5:06:15 PM by Ashley Wood

Key Performance Indicators (KPIs) are the most effective way to determine if your business is on the right track, and, if not, where the problems lie. This allows you to fix the problems quickly and efficiently. 

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Tips & Tricks for Preparing Your Kids for Summer Camp

Posted on Jun 11, 2015 12:04:00 PM by Ashley Wood

Sending your kids to summer camp can be stressful and worrisome (usually more for the parents than the campers). The best thing you can do is assure yourself that your child has everything they need to have a safe, comfortable, and enjoyable camp session. We created some tips and tricks to help you prepare!

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5 Effective Pricing Tactics for Schools and Camps

Posted on Feb 25, 2015 12:42:00 PM by Ashley Wood

Pricing your classes or sessions appropriately can be tricky. The goal is to convey value to your potential clients so they are willing to pay the price you've set. On the other end, you want to set prices that are attractive to clients so that there's little or no hesitation to purchase. 

Here are 5 types of pricing tactics to increase enrollment:

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5 Ways Camps are Creating Self Determined Environments

Posted on Feb 19, 2015 7:00:00 AM by Laura Kriegel




The number one trend in camps this year is creating self-determined environments. The Theory of Self Determination developed by Richard Ryan and Edward Deci, states that people are intrinsically motivated if their three psychological needs are met, those psychological needs are the need for autonomy, connection, and competence. Bob Ditter, a clinical social worker and long time summer camp expert, says the most successful and impactful camps meet campers psychological needs. Jack and I became obsessed with the idea that summer camp could unlock kids' intrinsic motivation and lead them to believe that they can do, make, and be whatever they want in their lives. As we traveled around the country for 2 years searching for camps and collecting best practices in the industry, we took special note of the camps that went above and beyond to create Self-Determined environments. 

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Case Study: North Branch Nature Center

Posted on Nov 6, 2014 11:45:00 AM by Ashley Wood

Business Profile

North Branch Nature Center

Larry: Teacher-Naturalist


The Challenge

When Larry started working at North Branch Nature Center, they were still managing their registrations on a pen-and-paper system which was inefficient, prone to error, and extremely wasteful.

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3 Tips To Effectively Manage Your Camp's Online Presence

Posted on May 29, 2014 1:59:00 PM by Ashley Wood


If you want clients to find you, it isn't enough just to be online. Sure, you need to have an online presence if you want to be found, but regular engagement with your clients is what will really keep you connected. We previously discussed what you can do to jump start your social media strategy. However,managing several accounts during the busy season can be tough, so we've gathered a few tips to help you make the most of your online presence.

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