An old adage of business is to know your customers. You need to know what your classes or sessions your clients are registering for, how often they're registering, and maybe even why they're so drawn to that class or activity. This helps you to improve your services and lets you know who your target market is and where you can find them.
Of course, it can be a difficult and expensive process to learn about your clients. That is, it used to be. The Internet and e-commerce solutions have changed all of that. Now it's possible to track your customers' e-commerce activity online, and you can truly begin to know your customer. With a platform like Amilia, you have access to real-time activity management of your clients and participants. This benefits you in the following ways: