Put your business at the top of the list

Posted on Jan 19, 2016 1:50:51 PM by Kim Fortin

In 2016, there are a ton of businesses offering athletic, cultural and artistic activities. When the time comes for parents and potential clients to choose an activity, they turn to the internet, and more specifically, search engines like Google, Bing and Yahoo. Here are some tips to put your business at the top of the search results.

 Why do I need to appear at the top?Optimize your website.png

Data shows that nearly 75% of users never scroll beyond the first page of search results. Therefore, If you want to be found by potential customers, you need to appear as high as possible in the results. 

How can I improve the position in search results?

Several criteria influence your natural ranking on search engines:

  • External links to your website,

  • The quality of your content and use of keywords,

  • Mobile compatibility of your website.

 

Get external links to your site

When analyzing the relevance of your website, links pointing to your site are viewed as positioning factors. The number of links isn’t the only factor taken into consideration. The quality of the links also play a role. Search engines view these links as a vote of confidence for your organization. The effect of a link from a trusted source (large business, government, public body, association, etc.) is significant. You can reach out to your partners and suppliers and encourage them to put a link to your website on their page.

  • Various suppliers (food service, sports equipment, hardware, etc.)

  • Associations

  • Chambers of Commerce

  • Sponsors

  • Municipalities & towns

 

Increase the quality of your content

Search engines want to direct users to relevant websites based on their search queries. By developing quality content tailored to the needs of your visitors using keywords, your position is likely to improve. Here are some ideas to develop content for your website:

  • Biographies of your employees

  • "What's new?"

  • Frequently Asked Questions

  • Blog

 

Check the responsiveness of your website    

Since last spring, the responsiveness of your mobile website has become a factor considered by search engines when the user is searching via mobile device. The majority of searches are done from smart phones and tablet computers, therefore it’s essential that your website is compatible with mobile devices. Check out this article on our blog to learn more.

 

Don’t underestimate the value of good positioning: 93% of online experiences begin with a query on a search engine! If your customers can’t find you online, they’ll find your competitors.

 

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