Attracting new customers and retaining loyal customers is a challenge for any business. Consumers are price sensitive and are always on the lookout for a good deal. There are two reasons why your gym should offer promotions: to attract new customers and to reward or thank existing customers. Once you’ve decided on your goal, you can start planning the type of promotion you want to offer.
Here are some promotion ideas we’ve come up with:
1. Introductory discounts
These are great to get new customers in the door to try out your services. These can be pretty much anything from offering a free trial class, to a discount on first time registration, or even a free bonus evaluation or class.
2. Refer a friend
This is a great promotion that can help you gain new customers and reward your existing customers. Give your existing customer a promotion code that allows their friend to have a small discount and that lets you know who they were referred by.
3. Combo Promotions or Multiple Activities Promotions
Offer a discount for signing up for more than one activity at a time.
4. Multi-Persons Discount
Offer a discount for signing up more than one person to an activity. This and the Multiple Activities promotion are great for families
5. Promotions based on age
Great for offering senior or youth discounts.
6. Loyalty promotions
Offer your loyal customers an anniversary, birthday or loyalty discount. This not only shows them you care, but also encourages them to sign up for more activities.
Once you’ve decided what kind of promotion you are going to offer, it’s time to get the word out and start marketing!
Announce the promotion in your email newsletter, post it in the common areas at your facility, make announcements before and after class, and post it on your website and social media accounts.
Another idea is offering a Groupon or LivingSocial type deal. These are great because your offer is emailed to potential customers you normally would not be able to reach, but be careful with this and make sure you set quantity limits, clear expirations and use by dates.
Making sure your discounts improve your bottom line and drum up more business can be challenging but with proper planning and tracking, the right promotion can give your business a boost.
Amilia's platform makes setting up and tracking promotions easy. Take a look at more of our features here: