Online Payment is the Secret Sauce Your Organization Should Use

Posted on 6/22/16 9:32 AM by Kristen Goecke

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You’ve heard it time and time again - you need a website, you’ve got to be online, tweet, facebook updates instagram - AHHHH. Yes, the internet is a powerful marketing tool. Your customers are online. That is where they are looking for you and yes, you should be there guiding them towards you with all those fun internet marketing tools.

But what do they do or what can they do once they find you online?


As the percentage of online transactions increases so does the customer’s expectations and desires to transact online.

They want to register for your activities online AND they want to pay for them online as well.

This means payment by credit card and even electronic checking. Your clients will love the convenience and it will also save you from chasing after payments. Those valuable resources you were using for collection calls can be used to grow your business.

But buying an activity is not the same as buying a pair of shoes! No it’s not.

Activity based businesses often offer flexible payment options for clients. The good news is, payment systems have become much more flexible allowing for pro-rating, partial payment, deposits, installments, and payment schedules that automatically deduct from your client's checking account or credit cards. You set the terms, your clients can choose from options most suitable to them. This kind of setup can even apply to fundraising efforts.

The right Online Registration software automates this process for you so you don’t have to manually schedule payments or perform tedious batch processing. This flexibility also gives you an advantage over competitors who may have more rigid and time consuming options available.

When evaluating possible Online Registration software solutions make sure there is a payment component that serves your business rules. Come armed with a list of various payment plans and promotions you currently run and think you would like to run in the future. You can read more about what to look for in a potential online payment method on our blog.

What else should you consider when choosing an Online Registration software solution? Download the Ultimate Buyer’s Guide: Online Registration Software and find out everything you need to know to make the right selection for your business.

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