Why Online Registration & Payment is a Must for Your Business

Posted on 8/7/14 4:07 PM by Ashley Wood

As the internet and digital communication becomes an increasingly integral part of our lives, efficiency and productivity have become more sought-after than ever before. It's not that people ever enjoyed wasting time standing in long lines or waiting in general for a product or service they wanted to have yesterday, but these days, it's become intolerable. It's one of the main reasons that an online registration and payment solution is an absolute must for your business.

Discover why online registration and payment are essential to your company's long-term success:

Standing waiting in line

Increased digital communication has led to a parallel uptick in the need for instant gratification; when a person wants to buy something, they want to be able to complete the transaction right now. This very instant. Without any form of delay. In 2012, New York Times writer Alex Stone summed up the toll that being forced to wait takes on a person:

"Americans spend roughly 37 billion hours each year waiting in line. The dominant cost of waiting is an emotional one: stress, boredom, that nagging sensation that one’s life is slipping away. The last thing we want to do with our dwindling leisure time is squander it in stasis."

As the director or owner of a business, you might be tempted to dig your heels in and refuse to give in to the pull of the impatient masses. However, that's largely the wrong tact to take in this situation, since consumers care more about convenience than they do about brand loyalty these days.


No Online Registration and Payment = Reduced Revenues

When you get that message saying "we will answer your call in five minutes," how often do you just hang up? When a restaurant has wait times for tables longer than 10 minutes, how quickly do you start thinking of another place to get your meal. When there are long lines at the checkout counter of a store, how often do you re-evaluate if what you're buying is worth the long wait?

The majority of companies or commerce centers that ignore this consumer thought process are losing business due to those long lines and wait times. In fact, once a customer has been subjected to that kind of tedium once, they'll likely associate those negative emotions with your brand for months and even years afterwards.

Now, it's fair to add that some products or services continue to operate with an infrastructure that facilitates long lines and wait times, either because such a set up is unavoidable or, like the popular ice cream shop that's getting a ton of buzz in the community, those minutes spent inching towards the cash register often create even more anticipation and excitement.

Those examples, however, are becoming fewer and farther between thanks to e-commerce options and how easy they are to implement. If we take the ice cream example, what's stopping a business like that from offering clients the chance to order online beforehand through their website or app and either pick it up at the counter or even have it delivered to their home? The customer gets the convenience they need and the ice cream shop doesn't lose any revenues - all because they adopted an online-friendly solution.

Sitting waiting in line 

Switching from "In Line" to Online

Organizations that offer classes, activities or memberships are following that lead in greater numbers, reducing wait times and the need to show up in person to complete the registration process. It's literally a win-win situation for both your customers and your administrators, with efficiency and productivity once again being the watchwords.

Think about the pivot you'd have with regards to your customer experience. What if those looking to register for a class, activity, event or service could do so on the go, even while they're en route to your facility or store? What if your clients could leave their personal ID cards, physical forms and their wallets at home, bypassing a tedious process that involves travel and reworking their schedules to accommodate for a specific sign-up period?

The answer is simple: not only will you undoubtedly see an increase in your engagement numbers and registration totals but your revenue streams will also continue to grow. Without offering your customer base a way to sign up and pay for their classes or activities in one, easy-to-use digital space, you won't just lose their business - if another organization can give them that added convenience, there's no question where they'll go.

Clock ticking 

Finding an Online Registration Solution that Works for You

When it comes to offering customers an intuitive, robust online shopping and checkout experience that's tailor-made for community organizations, Amilia has all that and more. Our online store provides your clients with a familiar shopping cart feel, not unlike what they'd be using online with Amazon or other giant retailers. We want to make it easy for users to buy not only your business' classes, activities or services but also to support your brand through merchandise purchases.

In addition to all the other cool features like communication tools, inventory management, attendance lists and financial reports, Amilia allows your clients or members to skip those wait lines and get everything they need. No one is forced to wasting time with an inefficient process and, instead, they have instant access to accomplish what they came to you for. This includes making payments, registering for classes and much more. You'll also save yourself the time, energy and paper it takes to manually entering client information and running after checks and payments.

Request a demo today to get your clients out of line and online!

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