Offering Parent-Child Activities and Why it's Beneficial

Posted on 9/13/17 11:34 AM by Renaud Beaulieu-Labbe

Are your activities suitable for all age groups? Are you serving all possible customers? By adding new programs to your current service offering, you can attract more participants. Many age groups, such as toddlers, are often neglected in the sport and recreation sector. These young children require a lot of attention and supervision. Child-parent activities are an excellent way to get dads and moms to engage in regular activity with their children. Discover 4 reasons why you should offer child-parent activities for your participants.

1- Developing children's interest in physical activity

It's never too early to move! Offering lessons to toddlers encourages a love of sport at a very early age and helps fight sedentary lifestyles in the future. When practicing activities to develop coordination, balance and gestures, children learn to associate physical activity with fun.

2- Customer loyaltyFamily.png

Child-parent courses offer a significant advantage; they develop loyalty to your organization, employees, and the friends they meet through your organization. When the child grows up, he or she will be more likely be interested in other courses offered by your organization. Why go elsewhere if the child’s experience is positive so far? Over the years, these children will grow and become your most loyal customers.

3- A differentiating competitive advantage

Sports organizations face increasing competition. Offering quality child-parent classes is the best way to differentiate yourself from the competition.

This kind of course is likely to tip the scale towards organizations for parents looking for rewarding activities to do with their toddlers close to their home. And who knows, maybe some local newspapers will welcome this news and praise your new programs that encourage families to be active.

4- Increase your income

Do you have underused premises or empty time slots? Why not use them to offer child-parent classes and maximize the use of your facilities? Organizing new activities allows you to increase your pool of participants and generate new sources of revenue.


Karibou: the parent-child program adapted to your reality

Karibou is a bilingual motor skills activity program for children aged 1 to 5 accompanied by their parent. Children evolve through paths, workshops, and challenges that allow them to gradually master the world of sport and physical activity. Each 50-minute session is made up of varied motor skills activities such as: throwing, catching, jumping, dancing, rolling, and running. Obviously, the first objective is to have fun! The Karibou program has been implemented in more than 60 sites throughout Canada and offers organizations like yours a turnkey program to help your little ones move in your community. For more information about the program, you can visit their website: or contact them directly at 1-877-872-9992 or by email at

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