How to Increase Enrollment at Your Cheer Club this Season

Posted on 7/26/17 10:22 AM by Ashley Wood

Enrollment determines a great deal about your cheer club. When it comes down to it, your families are the pillars of your organization, so maintaining and even increasing your registration numbers is essential. Remember, you’re competing against swim clubs, gymnastics clubs and even Netflix. With this in mind, we've come up with some valuable tips that will help up your recreation, competitive and camp program sign-ups next session.

Here are 5 enrollment strategies to try this session:

With a plethora of recreation and extracurricular activity options available to families these days, making your brand visible to those outside your current member base is essential if you want to see long-term growth. Whether it's using positive word-of-mouth or thinking a bit outside the box when it comes to public-facing promotions, you already have all the tools you need to increase enrollment at your disposal. All it takes it utilizing those resources in the right way and your cheer club will benefit from sustainable growth for years to come.

Let's get started with ways you can increase registration at your organization:

freinds and family day- enrollment strategyHave A Friends/Family Day

A couple of times a year, your club should set aside a day when your athletes can bring their friends or family to a class, practice, or event. You can then offer those guests a free class or other giveaways to spark some interest in your business and plant the seeds that could lead to additional clients down the road.

Why this enrollment strategy works:

Inviting the friends and families of your athletes lets them experience what your club has to offer in a non-committal environment. They'll also be surrounded by your best marketing tool: your clients. Parents will almost certainly mingle, discuss your club and explain why they like it so much. Friends/Family days also put younger athletes at ease, since they’ve got at least one familiar face with them while they try out a new class or activity.


Update Your Websiteupdate website-enrollment strategy.jpg

An optimized online storefront is a non-negotiable essential in today's connected world; for recreational businesses like your cheer club, it could be the difference between enrollment numbers that rise or ones that dip. Bottom line: you need a site that gives your brand credibility and informs newcomers about your services and, more importantly, what your organization is all about. Make sure you’re consistent with updating pictures, content, program offerings, and events. 

Why this enrollment strategy works:

If someone hears about your business and is genuinely interested, chances are they are going to go online first to gather more details. You want a potential client’s online experience to be as helpful, pleasant and informative as their in-person experience would be. Your website is often your one shot to show potential families that your gym is safe, reliable, and well organized. Making a great first impression is absolutely crucial.

Also, a site that is well-maintained and consistently updated will rank higher in search engine results than a site that’s been stagnant, which means future cheerleaders will be able to find you a whole lot easier. If you're unsure how to improve your visibility through search engines, check our tips on how to win at localized SEO.


referral-enrollment strategy.jpgStart a referral program

According to Texas Tech University, 83% of consumers are willing to make a referral after a positive experience—yet only 29% actually do. Capitalizing on this enthusiasm with a referral program is one of the cheapest ways to get exposure for your business. Consider offering incentives, such as gift cards or membership discounts, to your existing members if they get a friend or family member to sign up. Don’t limit your referral program to in-person referrals either; make it easy for current club members to spread news, promotions, and photos online by adding identifiable share buttons on all your webpages and by posting on social media.

Why this enrollment strategy works:

Did you know that people are four times more likely to buy when they're referred to a vendor by a friend? A referral program can provide you with similar results long-term. Your clients are the best marketing tools you have because they’ve already established a level of trust and credibility with the potential client. It's better than any ad or promotion you could offer.


Attend Community Functionsnetworking-enrollment strategy.jpeg

Go to events within your community to shake hands and meet new people. Not everyone there will directly join your club, but creating a connection with someone will lead to them bringing it up in a conversation with their circle of friends. By showing up and greeting people who may not know you yet, you're spreading the word and building a respectable brand for yourself. You can even offer to host the next community event at your facility!

Why this enrollment strategy works:

In-person time spent in a room, bonding with community members outside of cyberspace increases exposure and helps build a name for your club. This can lead to a steadier stream of clients over the course of months and years, as they become more familiar with your brand. It also makes your organization more likely to come to mind when someone is looking for an activity for their child or teenager.


Birthday Party-enrollment strategy.jpgBirthday Parties

Hosting Birthday at your cheer gym is not only a great way to create a new revenue stream for your club but also a great way to market your organization and the different classes, activities or services you offer. You can choose to restrict them to current clients and families only, or you can make them available to the entire community.

Why this enrollment strategy works:

By default, the party attendees will be similar in age, interests, and location to the birthday girl/boy. This means that you could have up to 20 potential clients coming into your facility that are all excited about trying your recreation option. Parents will be dropping their children off at the party so they have a chance to see your facilities and programs in a non-committal setting as well.


These tips are all easily implemented and will help increase exposure and build up a name for your cheer club in the community. If rolled out properly, they will also provide a steadier stream of clients long-term. It's all about keeping your current client base happy and using that enthusiasm to create some positive buzz surrounding your business. If that noise is loud enough, your organization will be looking at high enrollment numbers for many years to come!

Click the link below to discover how one of the world's top cheer brands has taken their success to new heights by using Amilia's software!


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