So you're looking for new staff. Whether you're getting ready for your busy period or looking to hire year round staff, you want the right people for the job. Hiring and training is time consuming and expensive so you want the right people from the start.
Where to find them
You can't wait for the right candidate to show up on your doorstep. In order to get quality candidates, you have to put in the work on your side to find them. This means looking everywhere from community events and job fairs to high schools and colleges. Another great place to find candidates is online. While some jobsites charge for postings, there are some free sites. Universities often have a job posting site.
Another great option is to ask your staff for referrals. If your staff is happy and passionate about your swim school then they're likely to refer someone they believe will do a good job. Offering compensation for every referral is a great way to encourage your staff to contribute to the hiring process.
How to interview them
Know what you're looking for: before you begin your interviews, it's important that you have a clear idea of what it is you're looking for. What's characteristics are most important to you? What are your deal breakers?
Group interviews are efficient in regards to time but also a great way to evaluate candidates and observe them in a group environment. Games like Charades are great for finding out how outgoing and engaging someone is. Maybe the candidate staying quiet isn't a great fit for your front desk staff. It's also a great way to see how they work as part of a team. The important thing is to take the time to speak to each candidate individually. Even if you are in the group setting, talking one on one with the candidate will almost always draw them out to and make them more comfortable.
How to train them
Training isn't something that should be rushed. You want to make sure you're planning ahead and you've got a sufficient amount of time to train your new employees.
It's important that you make your expectations clear from the start. Employee manuals and one-on-one meetings are a great way to make sure your employees know exactly what is expected of them. If you have feedback, be specific. Keep track of incidents (both positive and negative) so your feedback can be concrete and the meeting can be constructive.
Allow for career and personal growth by offering learning opportunities for your staff. Whether it's shadowing another position or getting certified in a skill, giving your employees an opportunity to expand their skill set can only be positive.
How to keep them
Be clear on your vision and transparent in how you plan to get there. Including your employees in your plans will make them feel included and a valued part of your swim school. The more involved they are, the more likely they are to be passionate about your swim school.
Be open to employee feedback and ideas. Your employees are on the ground floor and probably have more client contact than you so their feedback is valuable.