Google My Business
WHAT IS IT?
Google My Business is the Google platform that enables small businesses to create a profile to help people find them online.
If you can only do one thing to help the growth of your business today, it should be this!
In less than 20 minutes, Google My Business will ensure you get:
Your business on Google Maps
Your physical address on Google
Your Phone number
Your opening hours
Your company logo
Reviews from your customers
HOW TO SET IT UP?
Step 1: Open a Google My Business account.
You can do it here: https://www.google.ca/intl/fr/business/
Step 2: Find your business
Using the search box, find your business:
If it is already on Google Maps, you can claim it as the business owner.
If it is not already listed, select "I have entered the name and business address correctly"
Step 3: Enter your information
Fill in the form on screen containing all the information to locate your business:
Country / Region
Primary Phone Number
Category (the type of services you offer)
Note: An option box is available if the courses you offer are the homes of your customers. You can determine the radius in which your classes are offered.
Step 4: Validation
Once the application is completed, a validation code will be sent. This validation is required to ensure that the information provided is correct.
Depending on the type of business you manage, there are different types of validation. (phone, instant, etc).
You can finalize your account upon receipt of this code, which can take several days.
Step 5: Your Google Plus Profile
Originally, Google Plus was competing with Facebook as a social network. It has not experienced the success of its competitor. Google has however, recycled the platform and used it to create a profile of your business in a search.
Your profile Google Plus contains all the information about your company:
Description of business
Once your profile validated, you’ll have increased visibility on the Web! Your customers will find it easier to find you, to contact you and obtain your services.
Intention is one of the keys to marketing. A search for "Gymnastics school Boston" indicates a clear intention on the part of the user. As entrepreneurs, we must respond to this request in the clearest way possible.
All that’s left is to wait and see the increase in the number of visitors to your site! If time is not part of your growth strategy and you have $ 25 to invest in marketing, read my next post: Start the first Google AdWords campaign.