A Guide to Increased Revenue with E-commerce
In 2013 the online retail market surpassed $262 billion and is expected to reach $370 billion by 2017. This is not surprising considering that more than half (62%) of US consumers with Internet access now shop online at least once a month and just 1% say they never shop online. Unfortunately, much of the sports and recreation industry have yet to embrace e-commerce. E-commerce revenue from sports and recreation organizations is only 3.5% of their total revenue which is significantly less than the 9% for online retailers. Effectively, the sports and recreation industry is where online retailer were in 2003.
This poses a tremendous growth opportunity for organizations that do adopt e-commerce for their organization. Your clients, current and future are online. They shop online, read the news online, check their email online and search for organizations like yours to participate in classes, sports and clubs online. Having a solid online presence with a well-designed informational website will help your organization but there is tremendous growth potential in adding the ability to actually register for classes, sign up for events, buy memberships and even purchase merchandise.
E-commerce isn’t just about selling tangible goods that can be shipped. It’s about providing a familiar online shopping experience that gives your current and future customers the ability to browse, add to their shopping carts and purchase from you in a safe way that is familiar to them.
We live in a very busy world and it is very frustrating to have to wait in line or on hold for in person and phone registration. With e-commerce, your clients can purchase from you anytime, anywhere. Does your competition have online registration and payment processing? If they don’t, they will soon enough and they will have a competitive advantage simply because it’s easier to do business with them. The second you break down barriers to transacting with your organization you will increase sales and revenue.
This ebook includes everything you need to know about taking your organization online and using e-commerce to leverage your current client base to increase revenue and engage prospective clients.