Free Ebook: Choosing an E-commerce Platform

Posted on Mar 7, 2014 10:34:00 AM by Kristen Goecke

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 A How-To Guide for Sports and Recreation Organizations

In today’s tech-obsessed world, more and more people are going online to shop for products and services.  The convenience of shopping at home or even on a mobile device is becoming the norm.  This includes searching, registering, and paying for sports and recreation activities.  Taking your organization online with e-commerce can cut down on administrative time and expenses, make doing business with you easier for your existing clients, and attract new clients.  If you are looking to streamline and grow your operations, e-commerce can quickly make that goal a reality. . . as long as you choose the right e-commerce platform provider.

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Sports and recreation organizations have unique needs that often cannot be fulfilled by your traditional e-commerce platform.  Activity registration calls for more information gathering during the initial purchasing process than it does for a book or shoes.  Transaction completion forms need to be easily customizable to suit your needs. This information needs to be stored safely and securely so your clients don’t have to fill out the same form every time the register.

Sports and recreation organizations often deal with families and teams and they should be able to register everyone under one login and in one transaction.  Information for each participant needs to be stored for future use and to easily edit things like allergies or emergency contact information changes.

These are just a few of the myriad of features you need to look out for when selecting an e-commerce platform provider.  Sorting out everything you do and don’t need can be overwhelming but it doesn’t have to be that way.  We’ve created this free e-book as a comprehensive guide to help you navigate the many options involved in selecting an e-commerce solution that’s right for you.  In this guide we will cover:

  • Features and functionality,
  • Platform infrastructure,
  • Licensing and cost
  • Support services . . . and more!

 

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