Here at Amilia, we’ve been working with activity based organizations for a long time now and while we serve a diverse group of organizations, the one thing they have in common is their desire to generate more revenue and grow their business. We’ve seen a lot of great ideas and one of the best and more lucrative is offering kids birthday parties.
Did you know that parents search for kids birthday party ideas over a thousand times a month, and birthday party ideas over 49,000 times a month?
It’s hard for parents to find a fun and safe activity to occupy a bunch of kids for a couple of hours - without the risk of total destruction of their home. Organizations like gymnastics clubs, swim clubs, even camps are often more equipped to wrangle a gaggle of girls or bunch of boys into fun and focused activities than parents.
Just adding birthday parties to your website could help boost your local SEO. This is exactly the sort of thing parents are searching for.
Leverage Your Facilities
You’ve invested a lot of money in your facilities. Do you have any holes in your schedule? Any rooms that aren’t being used? An easy way to maximize the use of your facilities is by offering birthday parties.
Birthday parties are an excellent way to introduce new customers to your facility. Every child that is invited to a party is a potential new student and it’s a great way to introduce parents to your organization. Consider providing club brochures and maybe even discount to party guests for your activities.
Offer the Complete Birthday Experience with Partnerships
A great way to take your birthday parties to the next level is by partnering with local business and offering your clients an all-inclusive experience. You can offer a package with entertainment (provided by your employees), a cake, disposable utensils, photography. Don’t hesitate to surround yourself with partners and offer the most complete experience possible.
Here are a few things you should consider before you offer birthday party packages:
- Have a cancellation policy.
- Have a rental contract.
- Draw up a set of rules and guidelines.
- Set a maximum number of children allowed.
- Specify if parents are allowed or not.
- Collect all pertinent medical information on the children (allergies, injuries)
Intereseted in more tips on how to generate more revenue? We've got a FREE ebook full of them. You should download it.