These days, having an online presence is a necessity. Sure you will attract new clients by word of mouth, direct mail, by chance or if you’re really lucky your business is near a Pokemon stop - but the fact is your future clients are searching for you online.
But you know this already and have an advantage over your competitors who are not online. Unfortunately, your competitors will figure this out sooner rather than later and will get online as well. So what’s next? What will give you an edge?
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