Kristen Goecke

Find me on:

Recent Posts

Website Integrations by Amilia: Take Your Online Registration to the Next Level

Posted on 1/15/18 2:17 PM by Kristen Goecke

As the 2017 Black Friday numbers roll in, there's one thing that’s clear — more and more shoppers are going online and avoiding long lines. According to Adobe Analytics Data, the newest — not so shocking statistic is that mobile set a new black Friday record with 55% of all visits (45% smartphones, 10% tablets) and accounted for 36% of sales. In addition, Adobe states that “Retailers that have invested in mobile, email and social have seen 30% more sales on average.” 

Read more

Amilia's Fully Flexible Scheduling is Next-Level Activity Planning

Posted on 10/24/17 9:21 AM by Kristen Goecke

Whether your organization offers activities as sessions, drop-ins or any combination of the two, we understand that your scheduling needs are anything but basic. With that in mind, we’ve redesigned the activity scheduling workflow so you can build your schedule exactly how you want it. Different times, different locations, extra practices or staff requirements: Amilia is ready to take on all your activity planning needs with our newest enhancement: Fully Flexible Scheduling.

Read more

Generate More Revenue With ... Workshops (Part 2 of 4)

Posted on 10/6/16 12:54 PM by Kristen Goecke

Do you have skilled and passionate employees? Are some of your customers always looking to improve and better themselves? How about prospective customers who have expressed interest but don’t have the time or aren’t ready to make a commitment to a full session? Sometimes it’s easier to commit to a 1-3 session  or a weekend workshop than it is to a full 10 week course.

Take full advantage of your staff’s expertise by offering weekend and evening seminars or development workshops. Just choose a theme which will interest as many people as possible, set a price for the seminar and launch it!

Read more

Generate More Revenue With ... Kids Birthday Parties (Part 1 of 4)

Posted on 9/28/16 11:44 AM by Kristen Goecke

Here at Amilia, we’ve been working with activity based organizations for a long time now and while we serve a diverse group of organizations, the one thing they have in common is their desire to generate more revenue and grow their business. We’ve seen a lot of great ideas and one of the best and more lucrative is offering kids birthday parties.

Read more

Customer Success vs Customer Support: What's the Difference and Why it Matters

Posted on 9/7/16 4:25 PM by Kristen Goecke

Among the many aspects of an online registration software that you need to consider before making a final purchase is customer success. The term is often confused with customer support, but those two facets of your business couldn't be more different.

Understanding this distinction is key in not only choosing the softwre solution that's right for you, but also in gaining a deeper understanding of what roles and responsibilities are better suited for each of their unique perspectives.

Read more about customer success vs customer support and why knowing the difference matters:

Read more

4 Ways Your Business Can Win Using Local SEO

Posted on 8/22/16 2:24 PM by Kristen Goecke

How do people find any local business online?

The first place most people look for any kind of activity and class, myself included, is through a Google search. Oftentimes, search results aren't kind to local vendors because most small activity-based businesses aren't using Search Engine Optimization (SEO) to their advantage. The good news is, you don’t need to spend a ton of money and time to give yourself a competitive edge in this regard.

Find out how to use local SEO to make your business a winner:

Read more

Payment Processor Integration: The Deeper the Better

Posted on 8/16/16 4:14 PM by Kristen Goecke


Online Registration and Online Payment is one of those things that goes together like peanut butter and jelly, Batman and Robin, Captain and Tennille, each is great on their own but together, they are SOOO much better. With Online Registration and Online Payment your client enjoys the seamless, convenient process of registering and paying for your activities and purchasing memberships, merchandise, just like any other online shopping site. PLUS, you get to enjoy a massive reduction in paperwork, data entry, and debt collection.

Most online registration platforms can connect to multiple payment processors or merchant accounts but some form partnerships with one or two specific payment processor. Why?

These partnerships come about for various reasons: fees, customer service, easier connection, integration. While we can’t speak on other registration providers’ partnerships, Amilia has chosen to partner with Paysafe for all of these reasons.

Read more

Make Sure Your Online Registration Software Doesn't Stunt Your Growth

Posted on 7/14/16 2:20 PM by Kristen Goecke

Business is business and business must grow. Do you know if your Online Registration software can grow with you?

It’s a very important question and should be a factor in your Online Registration software evaluation criteria. As your business, the market and technology evolves, so should your Online Registration software.

While we can’t predict the future, we can identify characteristics and values that indicate whether or not a software provider is prepared to grow with you.

Read more

26 Questions to Ask When Evaluating Software Vendors

Posted on 6/29/16 10:37 AM by Kristen Goecke

Online registration software is a big investment for your business. Whether it's the specific features you're looking at, the overall user experience, how much it will cost, how scalable the solution is and more, a lot of research is done about the product and often overlooked is the software vendor themselves. However, you should be spending as much time evaluating them as you spend looking at what they make.

Discover the key questions you should ask when you're evaluating a software vendor:

Read more

Online Payment is the Secret Sauce Your Organization Should Use

Posted on 6/22/16 9:32 AM by Kristen Goecke

You’ve heard it time and time again - you need a website, you’ve got to be online, tweet, facebook updates instagram - AHHHH. Yes, the internet is a powerful marketing tool. Your customers are online. That is where they are looking for you and yes, you should be there guiding them towards you with all those fun internet marketing tools.

But what do they do or what can they do once they find you online?

Read more