In our current climate of instant online connectivity and access to information, having a functional website is critical to cities all around the world. It is not only a virtual showcase for your organization but also a communication and even transactional tool that can be used at all hours of the day and night.
With that said, not all sites that exist on the internet are user-friendly – in fact, some are downright frustrating to look at and navigate. However, if your municipality’s online presence falls into that category, there are easy, inexpensive ways to make the experience more appealing to residents.
Here are five ways you can make your municipal website more user-friendly: