Amilia is delighted to announce that the Cheer Sport Sharks, have come onboard as our only Canadian Cheer Ambassadors.

Enrollment at your cheer gym and whether you can maintain and even grow those numbers says a lot about your business. With other recreation options vying for the attention (and hard-earned dollars) of families in your community, increasing participation year-over-year is essential for long-term sustainability. With this in mind, we've got some valuable tips that will up your sign-ups during your next registration session.

Here are 5 enrollment strategies that can increase cheer gym participation:

If you've ever opened one of our e-mails or read any of our e-books, chances are you've read something Kristen's created. When she's not helping you learn how to better your business (or watching TV), she's managing any and all things e-mail at Amilia. We asked Kristen 10 questions so you could get to know her better!

With back to school coming up, many parents are looking for extracurricular activities to entertain their children outside of school hours. Take advantage of this time of year to increase your enrollment by trying the following:

If your gymnastics club has a devoted customer base, they keep coming back for a reason - whether it's the coaches, the athletes, the network of families or all of the above. As great as that is, you're going to want to use that enthusiasm to generate buzz about your organization and draw new registrants to your programs. How do you accomplish this? One way is through the power of branded merchandising.

Discover 4 reasons why your gymnastics club should be selling branded merchandise:

Everyone parent loves a good promotion on their child's favourite gymnastics class, dance session, or summer camp. That's why Amilia now allows you to offer these 5 great promotions to your members.  

Whether you’re starting a new business or re-evaluating an existing one, picking an appropriate price point is a major decision for any club or school. The first priority is obviously to cover your costs and make a profit. The second most important factor is to establish where you stand in regards to your competition and your target market.

The first time a participant and/or their family members walk through the doors of your organization's gym, complex or office is a crucial starting point to any business' relationship with a customer. No matter how complex or modern your other business strategies are, customer success encompasses a set of practices that will send any organization back to the basics if you want to do it right. A big part of that equation is starting things off on the right foot.

Discover 5 best practice tips for ensuring a great first-time customer experience:

Staff turnover is expensive and time consuming but unavoidable. Whether you’re hiring for a summer position, part-time or a full time position you’ll have to write up a job posting. It’s important that you spend some time and effort on the posting because a well written and concise posting will attract the right kind of applicants. You should keep at least one version of a job posting for every position at your gym. This will save you time if someone leaves suddenly and you need to get a posting out there quickly.