When it comes to assessing your organization’s next software purchase, the price is often the determining factor. The less expensive, the better – or so it would seem. However, investing in a cheap, less feature-rich software option isn’t the best way to encourage sustainable long-term growth.
Read more about the 6 reasons why you shouldn’t invest in a cheap software option:
We’re not suggesting that price doesn’t matter at all if you’re looking at purchasing software for your business; in fact, in all walks of life, everyone loves to save money when and where we can. That said, going for the quality of software features over the quantity of money you’ll save at checkout is still not standard practice in the business world.
This is troublesome because, in a global environment that puts a far bigger emphasis on one’s digital presence than ever before, that kind of nearsighted decision-making often proves to be counterproductive to an organization’s ability to scale their business and become a community mainstay over time.
Consider this process next to the one you or your company uses to hire new employees. Investing in mediocre talent – individuals that won’t take your business to the next level – isn’t something you’ll hear many owners or managers bragging about publicly. Why, then, is investing in mediocre software a common and even normalized occurrence?
Using the employee versus software comparison as our model, let’s highlight some of the main reasons that investing in a software’s quality should take precedence over the price:
Inefficient Software is Never a Good Choice
Part of dealing with a mediocre employee often involves wrestling with performance issues. Whether that means a lack of follow-through on key responsibilities or the absence of any motivation to exceed minimum quality standards, general employee inefficiency will ultimately reflect poorly on your business.
The same causal link can be extended to how efficient a given software solution is when faced with various automation tasks. Can it accomplish data management and organization beyond the minimum industry benchmark? Can it alleviate administrative burdens to the point where your customer experience flourishes as a result? Sacrificing those qualities in the name of price will also have a negative impact on your company’s overall image.
Cracking Under the Pressure
Maybe an employee’s inefficiency stems more from their inability to handle stress well, especially when the stakes are raised. All companies have busy weeks, months or even entire quarters; the best team members are those who not only refuse to crumble under those higher stakes but who also deliver some of their best work in the process.
Software that doesn’t crack under pressure possesses great peak traffic management features. Whether you’re looking to streamline an online registration period or optimize the flow of your digital store’s checkout journey, it’s important not to skimp on this feature. Many cheaper options aren’t as robust in this regard and could leave you with disgruntled clients as a result.
Banking on Reliability
There’s also the issue of unreliability in both employees and software. In either, you want someone or something that is present and able to do the job required of them without faltering in a major way. In other words, something you can count on.
Before making any software purchases, you should be investigating the Service Level Agreement (SLA) made public by the vendor and ensure that the system’s performance, especially under increased scrutiny, meets a high standard. Take our platform for example: Amilia’s 99.99% uptime standard means your information is always updated accurately and in real-time.
Software, Like Employees, should be Trustworthy
Would you invest in an employee that you couldn’t trust? If you weren’t certain of someone’s capacity to handle sensitive information, would you keep them around for long? Those scenarios are far from likely, yet there are still business leaders who apply those lapses in judgment to their software purchases.
Let’s look at this from another angle: If the platform you choose isn’t trustworthy when it comes to data protection and security compliance, then how can your client base put their total faith in you as a business? When peace of mind is not prioritized where their software is concerned, companies can permanently taint their brand.
Learning Leads to Success
Another point of interest/concern is an employee’s ability to learn on the job and enrich his or her job performance using acquired knowledge. If a member of your staff finds this process demanding and/or impossible, then your company’s money may not have been spent wisely as far as salary goes.
Don’t make the same mistake if you’re purchasing software – a closed system product that doesn’t offer frequent updates and that cannot evolve along with your company’s needs over time is going to give you a similarly one-dimensional result. Plus, you’ll have to spend more money eventually on a more current software model, a costly experience when compared to making a smart solution choice from the beginning.
Is Your Software a Good Fit?
Another common trait you hear mentioned about both employees and software solutions is “fit.” Do they get along with others in the workplace and do they easily integrate themselves into the existing company workflow you’ve established? Or, do they beat to the sound of their own drum so persistently that it starts to become detrimental to the organization’s growth?
It’s the same crucial question you should be asking yourself about a potential software solution. Is there an open API that will allow key features or windows to integrate with your existing website? Or will additional money, time and energy need to be spent on implementation because a cheaper, less capable option was chosen instead?
Making Sure You’re Getting Value for Your Money
At the end of the day, different companies will have different price points they want to respect various software options out there. While we don’t endorse spending beyond your organization’s means, we also think it’s equally irresponsible to continually reduce this purchase to a conversation about price alone.
Again, consider the negative repercussions if your business decided to fork over valuable funds for an employee that they likely knew would perform below expectations before he or she ever stepped through the front door. It’s unwise at best and, long-term could be a catastrophic oversight. See a potential software solution for what is really is – an asset that, if chosen wisely and nurtured by those working with it on a daily basis, could be the reason your company distances itself from other players in your industry.