In recent years, the strategies that govern many community businesses, regardless of scale, have shifted drastically. Advances in consumer technology and the large amount of data at everyone’s fingertips mean that many business leaders have changed their approaches to engaging their audience.
Learn about these 5 simple business strategies that you should be using:
The interconnected nature of digital communication means that information moves from place to place and person to person faster than ever before. To that end, it’s important for business owners to familiarize themselves with the best practices and most successful strategies being used today. Doing this will help their companies stand out in their respective marketplaces and achieve long-term sustainability. In other words, soar where their less proactive competitors might falter.
Here are the biggest guidelines that every business professional should be paying special attention to:
Prioritize Your Mobile Experience
Just quick look around your office or a crowded public place will confirm this undeniable fact: mobile continues to be king. As per Stone Temple, website visits via a mobile device accounted for 63% of all U.S. web traffic in 2017. By the end of 2018, that slice of the pie is only going to grow.
With those details in mind, it’s safe to say that your website needs to be optimized for use on a smartphone or tablet. This process includes making sure the template you’re using for each page can seamlessly transition between devices and implementing AMP functionality to ensure a faster load time for each page and stronger SEO performance.
Once you've got any template and page load issues resolved, you also need to ensure that clients who use your website, especially on mobile, are greeted with an easy-to-use interface and a purchasing process that isn't confusing or full of obstacles. If you're looking for more in-depth web optimization tips that can be used to streamline any site's look and feel, check out our blog post for all the details!
Create Content that Wows
Content shouldn't be treated as an afterthought in your sales or marketing processes; when used effectively, it’s a quick, efficient way to transmit important information to your audience. For potential customers who have never bought anything from your business, your content is your product, especially with more and more people interacting with brands almost exclusively online.
Essentially, content that appeals to the generation with the lowest attention span ever needs to be eye-catching but brief. You literally have only a matter of seconds to grab someone's attention before they simply click away to something else (probably another cat video).
All that said, this sense of urgency shouldn’t be an intimidating force. Streamlining your key pieces of content to fit these online trends means you’ll be creating a brand image that will set you apart from competitors who aren't making that extra effort. Even if you’re just starting out, consistently posting engaging short-form content (bonus points if it’s heavy on visuals) is a big step towards increasing engagement and revenue long-term.
Help Your Employees Grow
Training and educating your employees is not only how you keep talented individuals in the fold for an extended period but also how you continually grow and evolve your business. In fact, training spending in the US alone nearly topped $100B in 2017, which shows that American companies have never valued skill development more highly.
In truth, businesses that remain static and help their employees grow will be operating from a position of weakness in their given industry. There’s also a two-fold risk when it comes to hiring and keep gifted personnel; a company without diverse training or learning initiatives will not only struggle to hire the best candidates but, if current employees feel like they’re stuck in a rut and their skills are eroding, they may seek greener pastures elsewhere.
Helping your staff stay productive at work can start with some easy (and free) software add-ons! For more details about some of the options that are out there, check the Amilia blog.
Make Customer Experience the Main Focus
These days, consumers want to feel connected with your organization beyond just making a purchase. With social media and instant connectivity to the brands they love (or despise), your clients wield more power than ever before. Andrew Reid, founder and CEO of Vision Critical, summed it up perfectly for Entrepreneur:
“Customers are beginning to understand that their true value to companies goes well beyond their wallets. This is the age of the empowered customer, when a single complaint on social media can cost a business millions of dollars, an online review can shape the fortune of a restaurant and feedback can significantly affect business decisions.”
Therefore, if your customer experience isn’t top-notch, customers will simply go elsewhere without giving your product or service a second thought. Bad news travels incredibly quickly on social media, so make sure your company is focusing some significant resources on customizing every client’s experience and even entertaining them, with the goal being to build a strong rapport with everyone who interacts with your brand.
If you're looking for additional tips about how your brand can deliver a great customer experience at all times, check out our blog post now!
Don’t Overcomplicate Things
This article has touched on some broad business strategies that all have one thing in common: they don’t make matters overly complicated. Oftentimes, a “back to basics” approach to running a business, regardless of scale, can go a long way to ensuring sustainable financial stability.
Another great thing about simple-yet-solid business strategies is that you’ll be able to evolve alongside important industry shifts and customer needs that will inevitably change over time as well. You’ll need to be continually evaluating your target audiences and, if an alteration to your business plan is needed, be able to pivot quickly
To that point, be smart about resource allocation and don’t just chase trends to make your clients happy. Like bell-bottom jeans and feathered 80’s hairdos, trends will come and go with the times, but a solid foundation of principles that lead to effective action will help your organization carve out its place as a community mainstay.
When it comes implementing sound business strategies that will ensure long-term growth and success, the best solutions are often the simplest ones. Optimizing your website for mobile should be a given, as should creating eye-catching content that can wow consumers in a matter of seconds. In addition, helping your employees reach their potential and fostering an unforgettable customer experience are cornerstones that will make your organization an industry leader instead of an afterthought.
With tons of free tools on the web resources out there, it’s hard to know what to start with. Luckily, we have the solution! Check out our free guide that will help take your marketing game to the next level. Download it now by clicking the link below!