3 Reasons Your Organization Needs an Online Store

Posted on 1/30/14 3:04 PM by Ashley Wood

Is your organization or business struggling to grow your revenue? Especially if you're a local vendor, expanding upon your limited geographic reach can be a problem. However, the internet gives businesses around the world a chance to transcend those barriers and take their commerce strategy global. The main way this is achieved is through the implementation of an online store which, if you don't already have one, is a complete game-changer.

Discover 3 reasons your organization needs an online store:

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Wading into the global e-commerce game may sound like a daunting task to some but the truth is this: traditional brick-and-mortar shopping experiences are quickly going the way of the dinosaur. According to Satista, an estimated 1.66 billion people worldwide purchase goods online in 2017, with global e-retail sales that amounted to 2.3 trillion U.S. dollars. Projections say this figure could grow to $4.48 trillion U.S. by 2021. The sheer volume of potential sales activity for your brand is simply too good to pass up.

Here are the biggest reasons your organization or business needs to invest in an online store setup:

Interconnected Reach, Even on Mobile

It's no secret that online shopping is an incredibly convenient and easy way to buy the goods and/or services you need; however, less attention is paid to just how interconnected the process has become. People are finding merchants and their products through links in the descriptions to YouTube videos or posts on Facebook, Twitter, Instagram and other social media platforms. By being able to create these digital pathways that make finding your online store easier, buyers that you would've never had the chance to reach otherwise could become valued customers down the line.

The important word to remember in all this is convenience. In today's smartphone-driven world, you must reach your clientele where they are instead of trying to get them to physically make their way to your business. Infiltrating someone's mobile device - the piece of technology they use the most every single day - and becoming one of the links they tap on will only lead to increased revenues and brand engagement over time.

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E-Commerce isn't Just for the Big Players

A common misconception among those the contingent of business owners who aren't already enjoying the fruits of a functional online store is this: e-commerce is for the big players in their industry. Despite this, it turns out the opposite is true in a lot of cases; small businesses who appeal to a specific niche or subdivision of a larger industry have seen their product or service become a sought-after marketplace item.

Success in this area can certainly be attributed to a strong overall digital presence, from marketing to advertising and so on. However, even if your current budget doesn't account for any spending on Facebook, for example, you needn't worry - there's definitely still a place for you in the online shopping landscape. Easy (and free) fixes, such as making your website user-friendly and making sure your business shows up in https://www.amilia.com/blog/4-ways-you-can-win-at-seohttps://www.amilia.com/blog/4-ways-you-can-win-at-seo can put your organization ahead of the game when it comes to selling over the internet.

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Avoid Getting Left Behind

Even if you've never thought about it, you are limiting yourself by not having an e-commerce solution as part of your business strategy. Look around on a given day as you walk down the street: what do you see? In all likelihood, you'll see passerby typing furiously on their smartphones. Some of those people are certainly sending texts or emails; some may even be liking or updating various social media accounts that they use every day. That being said, many of them are also likely to be shopping online, as they walk down the street pasts dozens of physical shops, restaurants and boutiques.

Regardless of your moral leanings on the issue at hand, the truth is that online shopping is not only the chief purchasing method used by the masses these days but it's also only going to increase over time. The usage rate for online stores continues to climb and, if you're not making your products or services available online to consumers, so too will your chances of getting left behind. It's a question of biting the bullet and adopting a strategy that is proven as a successful route to take. Other businesses are moving towards online solutions for their commerce needs and yours shouldn't be any different. 

 

These are only a few reasons you should consider setting up an online store now. Besides the fact that you can literally make money while you sleep, setting up an online store doesn't have to be the behemoth undertaking that it once was. If you have wanted to go online but haven't done it yet, take a free trial. Don't wait another day to get in on the biggest opportunity for social organizations yet-the chance to join the e-commerce revolution!

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