Why You Should Make Customer Feedback a Priority

Posted on 1/23/14 11:51 AM by Ashley Wood

The success behind an organization goes beyond just how good product or service is, but how passionate customers are about it. In order to ensure a passionate and outspoken community, you must ensure your customers are happy throughout their entire experience. We've come up with just a couple reasons why you need to make client feedback a priority for your organization.


1) It’s easy

Most if not all of your clients have either an e-mail address and/or a social media account. This gives you a fast an accessible way to get your client’s thoughts and feedback about their experience with your organization. Why not send a survey via e-mail? Ask a question on your Facebook page or twitter account?

2) Word of mouth is more powerful than ever

The web and social media take word of mouth to the next level and it could either be your best friend or your worst enemy. Someone’s opinion or experience isn’t only seen or heard by their friends or family, with the web, it can be seen by hundreds or even thousands of people-even some potential customers. By touching base with your clients, you can make sure you get their feedback (both positive and negative) before they share it with the entire internet. This gives you a chance to resolve the issue or use the positive experience to attract more customers.

3) Your customers have the best insight

Since your clients are at the core of your business, what their needs, likes and dislikes are should be the basis for how you operate. The way you think your customers feel about your organization is not always the same as what your customers really think about your organization. You probably have a pretty good idea of how to cater to them but asking them directly allows you to adjust your plan, tailor your services and resolve any issues. Your clients may surprise you with ideas you hadn’t thought of or problems you didn’t know were there.

4) It engages your customers

Everyone likes to know that their opinion matters, your clients included. That being said, not everyone will share their opinion or give suggestions without being asked. Requesting feedback from all your clients will let them know that you value their opinion and are dedicated to constantly improving your organization. The more your clients are engaged, the more likely they are to talk about it to others-which is the best kind of marketing. You want to create a sense of community that your clients are proud to be a part of.


These are just a couple of reasons why client feedback is necessary for every organization-big or small! Your clients are your core so their experiences should be the focus of all your operations. Amilia has the tools that allow you to communicate with your clients easily and effectively so you can stay connected! Request a demo and find out how we can help you improve your customers' experiences.


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