Misconceptions and misinformation on e-commerce are everywhere. Some business owners and organization are hesitant to try adding e-commerce to their business plan because of these myths. Others have tried and failed and are afraid to try again. Here are some Myths about e-commerce debunked and explained.
As soon as you launch your site the visitor and page views will come.
Just like building a business or organization in the real world, it takes time and effort to build your e-commerce business. A business must be marketed and promoted online to encourage page visits.
Cheap is best.
This commonly held myth refers to two separate concepts. First offering the lowest prices around does not mean you will attract new customers. What matters as much, and if not more than your price is your storefront design, security, and checkout experience. This leads right in to the second part of the cheap myth. Free or incredibly cheap website services are not always the best choice, you get what you pay for. You may be able to do a lot of the work yourself but having help and support is always best, especially if you're a novice at designing and running a website.
Stock pictures are just fine.
Your business or organization isn't just standard, you stand out from the crowd, so show that on your site. Take your own pictures and show what makes you unique!
Doing business on the internet is a waste of time.
E-commerce is a 36 billion dollar industry. There is a way for your organization to get out there and get your piece of that very large pie. The internet is your way to reach potential customers 24 hours a day, 7 days a week, right from their home.
Taking Credit Card payments online is hard for a small business.
Actually, unless you have bad credit, getting a merchant account is not that difficult. There are several options out there that allow you to setup online payments.
If you are ready to find out how e-commerce can help your business or organzation grow request s free consultation now!