A member referral program is a great strategy to attract new clients to your gym. It's also an effective way to make your current clients feel like they're part of your success. Here are three reasons a referral program is an effective tool for your gym:
Since your clients know their friends, family and social network connections, the people they refer will generally be a good fit for your club. This in turn makes referral one of the most effective and targeted marketing channel.
Trust goes a long way
Trust goes a long way when it comes to getting someone to join your school or gym. It goes even further when people are thinking of registering their kids. While you may be as upfront and transparent as you can be, lack of trust may cause people to be wary about you advertising messages. For instance, having an ad that says “we care about your kids” won’t mean as much as having a parent tell their friends that your organization cares about its students. With a referral program, the sales pitch comes from someone parents either trust like a journalist or blogger or someone you know personally.